Ubisoft is blaming a “technical error” for a full-screen pop-up advert that appeared in Assassin’s Creed: Odyssey this week. Reddit users say they’ve noticed pop-up on the Xbox and PlayStation variations of the sport, with an advert showing proper if you entry the map display. “It’s disgusting to experience this while playing,” one Reddit person famous, summing up the overall feeling in opposition to such pop-ups in the center of the sport.
“We have been made conscious that some gamers are experiencing pop-up ads whereas enjoying the sport Assassin’s Creed titles yesterday,” says Ubisoft spokesperson Fabien Darrigues, in a assertion to The restrict. “This was the result of a technical error that we fixed as soon as we learned of the issue.”
The pop-up advert appeared throughout the mid-game. Image: triddell24 (Reddit)
While it wasn’t clear at first why the sport abruptly began showing Black Friday pop-up ads to advertise Ubisoft’s newest releases Assassin’s Creedthe editor then defined what went unsuitable in a post on X (formerly Twitter). Ubisoft says it was attempting to run an announcement Assassin’s Creed Mirage in the principle menu of different Assassin’s Creed Games. However, a “glitch” prompted the promotion to look in in-game menus. Ubisoft says the problem has been resolved.
We’ve just lately seen Microsoft use full-screen Xbox pop-up ads to advertise their video games, they usually’ve aggravated Xbox house owners. Microsoft’s ads solely seem if you launch an Xbox, and never everybody appears to get them. Microsoft and Ubisoft pop-ups are nonetheless very completely different from the ads we’re used to seeing on gaming consoles. We’ve seen video games like Saints Row 2 with ads posted on billboards or quite a few in-game ads EA games titles in the mid-to-late 2000s.
Full-screen pop-up ads in the center of a sport are actually not widespread. Imagine a world stuffed with video games you paid $70 for after which ads popping up in the center of the sport. I actually hope that Ubisoft’s “glitch” by no means turns into a actuality in the online game business.
Update Nov. 24, 1:01 pm ET: Added an evidence from Ubisoft.