A beer made with canned peas and pickled red cabbage is shortly changing into the right pairing for Icelandic beer Christmas holidays.
Produced by a small brewery in Reykjavik, the recipe for this beer – nicknamed “Ora jólabjór” – makes use of two indispensable seasonal Icelandic components, which historically accompany smoked lamb leg and potatoes.
The fermented drink is the newest product of the wealthy creativeness of Valgeir Valgeirsson, brewmaster of RVK Beer.
“I was surprised at how good it was”
Valgeirsson has already distinguished itself within the advertising and marketing of beers based mostly on algae, on the foot of a Christmas tree or based mostly on dried fish.
“It was strange,” admits the 41-year-old Icelander with the salt-and-pepper beard.
During the assorted levels of preparation, cabbage and peas are combined with barley malt, hops and cloves, amongst others.
It is brewed in Reykjavik in a modest brewery with an annual capability of fifty,000 liters – modest in comparison with the oceans of beer produced from the giants of the world.
The first batch, bought solely on-line on the Vínbúdin web site – the state retailer that monopolizes the sale of alcohol in Iceland – bought out in six hours.
Why peas and cabbage?
The thought was born after an impromptu telephone name six months in the past. “The challenge was something I was looking for,” Valgeir says.
It has partnered with the Ora model, the nation’s main meals producer, to market preserves of the 2 Christmas greens.
At first look the affiliation doesn’t appear appetizing, however for Icelanders it’s symbolic: the behavior of tasting them at Christmas dates again to a time when contemporary merchandise have been tough to search out, especially in winter.
Whether they discover the concept unbelievable or disgusting, locals are curious to attempt it.
“I was surprised by how good and pleasant it was, compared to when you see peas and red cabbage poured in the brewery,” says Hédinn Unnsteinsson, who notices the odor of the greens.
“I expected a more pronounced flavor from the ingredients,” marvels Níels Bjarki Finsen, who compares it to the English “bitter” amber beer.
Watch the video above to see how this uncommon beer is made.