“After much consideration and conversation with my family, I’ve decided to give up smoke,” Snoop wrote in a message shared on Instagram and X, the platform previously referred to as Twitter, on Thursday. “Please respect my privacy at this time.”
The rapper and entrepreneur, who has turn out to be recognized for his own weed-related ventures over time, supplied no further particulars in his temporary announcement, which got here the week after a brand new marijuana-adjacent product was launched bearing his title. Representatives for the 52-year-old Snoop, born Calvin Cordozar Broadus Jr., didn’t instantly reply to The Associated Press’ requests for remark Friday.
That didn’t cease ample hypothesis from fans, lots of whom crammed the feedback of Snoop’s put up after being caught off guard by his resolution.
Some puzzled if Snoop would change to one other type of THC or announce a brand new business-related or advertising enterprise down the highway. Others applauded the announcement and recommended Snoop could have chosen to quit smoking for his personal private well being.
Marketing and branding specialists be aware that it’s not unusual to see this sort of response when celebrities make sudden bulletins — particularly if it contradicts one thing fans have recognized them with for such a very long time.
“You feel a certain way about this particular person who’s iconic in your life for various reasons,” stated Americus Reed II, a professor of promoting on the University of Pennsylvania’s Wharton School of Business. “And so you’re going to create a narrative in your own mind about what the particular reasons might be for this pivot.”
It will be dangerous to “allow the world to fill the silence,” Reed stated, noting that it may be arduous to management the narrative with out further context. At the identical time, it fosters a buildup of curiosity if a bigger announcement is certainly down the highway.
Reed predicts fans will possible hear extra from Snoop on this announcement within the close to future — whether or not or not it’s to clear the air of hypothesis or construct on this announcement for potential future ventures, significantly within the rising hashish house which, from edibles to infused drinks, goes properly past smoking.
Snoop Dogg has been candid about his love for marijuana up to now and has launched a number of enterprise ventures within the pot trade over time — together with his personal hashish model, Leafs by Snoop. The rapper and longtime buddy Martha Stewart have additionally paired up for associated ventures.
Just final week, BIC EZ Reach Lighters introduced a restricted version, bag-lighter combo from Snoop and Stewart referred to as ” Best Buds Bags.” In the announcement, it stated the design “ensures that owners are always equipped to light hard-to-reach places, no matter, ahem, what they’re lighting.”