Antonio Lepore of 13 May 2023, 09:58
Snapchat’s AR Studio has partnered with the creative team of Daft Punk to celebrate the release of Random Access Memories 10yh Anniversary Editionoccurred yesterday May 12th. The AR Studio, in fact, will give life to “Daft Punk: Memories Unlocked”, an unprecedented series of augmented reality (AR) experiences dedicated to fans from all over the world. Specifically, three immersive AR-based music experiences have been created for fans and Snapchatters, available exclusively on Snapchat.
AR Experience #1 – The track that was “hidden in plain sight” for 10 years
Wednesday, May 10 at 9:00, the song “Horizon”, originally featured on the Japanese version of the 2013 album, was unveiled to the rest of the world via Snapchat’s Augmented Reality Lenses. Using Snapchat’s camera, fans scanned the original Random Access Memories album cover art, which revealed a crystal helmet that anticipated the notes of “Horizon,” a song hidden in the silver helmet. and gold for over 10 years.
How does it work?
Snapchatters and fans will be able to activate the experience by following these steps: Open the Snapchat camera Point your smartphone and scan the silver and gold helmet on the original Random Access Memories album art (vinyl, cd, platforms stream) The new crystal helmet will appear full-sized in AR above the album and the song “Horizon” will start playing Turn the Snapchat camera towards your face to don the helmet Finally, take a Snap and post it within of your Story or on Spotlight to share it with your closest friends.
AR Experience #2 – Treasure hunt in 10 cities around the world
From Thursday 11 May A scavenger hunt has been launched in 6 iconic locations from around the world. The GPS coordinates have been posted on the duo’s various social media channels to give fans clues as to where in the world to find these 10 new and exclusive AR experiences created by Snap’s AR Studio.
The following 10 cities are hosting this unique experience: Paris (France), New York (USA), Los Angeles (USA), London (UK), Liverpool (UK), Berlin (Germany), Mexico City (Mexico), Tokyo (Japan), Sydney (Australia) ).
Fans and Snapchatters will be able to activate the experience by following these steps:
Follow the band’s social media channels Appointment on May 11 at 10 am local time (in all 10 cities) in the place announced by the GPS coordinates closest to you Open the Snapchat camera, making sure Snapchat geolocation is enabled Open the Loupe “Daft Punk” appearing in the Lens carousel. Enjoy the experience specifically and share it with your closest friends via Snapchat messages and/or by posting it within your Story or Spotlight.
AR Experience #3 – Augmented billboards: presented the new helmet created with augmented reality
From 11 to 28 May 2023in 6 countries around the world, the public will be able to discover the duo’s new crystal helmet created for the 10th anniversary.
By scanning the QR code on the billboard, fans and Snapchatters will be able to access the new AR Lens featuring the song “Horizon” Mexico, Sydney, London, Liverpool and Berlin.
How does it work?
Go to the sponsored locations Open your smartphone camera Scan the QR code on the billboard You will be redirected to your Snapchat camera The new crystal helmet will appear in giant format and in augmented reality above the album and the song “Horizon” will start playing Spin Snapchat camera towards your face to try on the helmet Share the experience with your close friends via Snapchat messaging and/or posting to your Story or Spotlight.