THE Lidl Hungary announced that long negotiations with the chain’s supplier partners, as well as market changes, make it possible to reduce the price of additional products following a similar move in January of this year. The announcement quoted Judith Tőzsér, Lidl Hungary’s corporate communications manager, who said: on January 1st, the consumer prices of nearly 200 products were reduced, and this circle is now being expanded to include another 100 products, the vast majority of which are dairy products.
THE Spar Hungary reported that the sales share of its own brand products increased from 25 percent to around 30 percent in recent months. At the same time, the sale of spirits, vegetables, fruits, organic products and fresh meat has been showing a downward trend for months, according to Spar, customers are really thinking about what, how much and for what they buy. The company strives to provide competitive prices. for consumers, the objective is to keep the price increase in Spar’s stores below the inflation value reported by the KSH, they added.
THE Tesco-Global Áruházak Zrt. according to his experience, more and more people choose the lower-priced, but excellent-quality own-brand goods, the sales of which are increasing month by month. In response to MTI’s question, they said: since January of this year, Tesco has reduced the prices of more than 2,000 products by an average of 9.5 percent.
The Aldi Hungary indicated that the demand for basic foodstuffs is still significant, while interest in clothing and non-food products is moderate. At the beginning of February, the company achieved lower purchase prices, which is why it reduced the prices of its most popular butter products by 20 percent, and in March it will offer its Hungarian-sourced Trappist cheeses 20-23 percent cheaper. Starting in January, Aldi lowered the prices of more than 100 products.
THE CBA Kereskedelmi Kft. also announced that the turnover of private label and discount products increased significantly compared to the previous period. They also mentioned that a significant price reduction was implemented for Trappist cheeses and butters, so consumer prices in the CBA and Príma stores were reduced by more than 20 percent. All this was possible because the suppliers reduced their transfer prices, and the department store chain passed on the discount they received in full to the customers. CBA emphasized: if the purchase price of new product ranges falls, then the resulting price advantage will be applied in full in their shelf prices.
