Morocco sets ambitious tourism targets as it recovers from deadly earthquake

Adriana Lima
By Adriana Lima 7 Min Read
origin 1Morocco demonstrated its resilience throughout September’s devastating earthquake. Now, the nation is seeking to sustainably develop its tourism sector forward of the 2030 FIFA World Cup. ©euronews

Marrakech hosted the International Monetary Fund (IMF) and the World Bank this yr Annual meetings, an occasion that attracted over 10,000 individuals to town. It is simply the second time that an African nation has hosted the occasion annual discussions between the 2 worldwide monetary establishments.

Morocco suffered a devastating earthquake in September, however the nation stays decided to maneuver ahead with tourism as its driving power.

After the earthquake, the query arose whether or not the placement of the annual conferences ought to be modified. But the IMF and the World Bank have chosen to stick with Morocco and stand alongside the Moroccan individuals, who’ve as soon as once more proven resilience within the face of tragedy.

“What we have seen in the last four weeks testifies that the authorities and civil society in Morocco have been able to rebuild very quickly and this is something we also wanted to underline with these annual meetings,” defined Jihad Azour, the director of the division for the Middle East and Central Asia of the International Monetary Fund.

origin 1Jihad Azour, director of the Middle East and Central Asia division, FMIRockedBuzz through Euronews

“We had the chance to go to the affected space and it is admittedly spectacular. We noticed college students returning to varsities, in several varieties however they’re beginning to research once more.”

Morocco welcomes annual meeting of IMF and World Bank a month after deadly earthquake

Tourism on the heart of Morocco’s ambitions

Morocco is likely one of the world’s prime vacationer locations. In 2022, the nation welcomed round 11 million guests.

Nearly 550,000 individuals are immediately employed within the tourism sector, which represents 15% of the whole lively inhabitants.

Fears that the earthquake would decelerate the circulation of vacationers have been shortly allayed. More than 960,000 vacationers visited Morocco in September 2023, up 7% in comparison with September 2022.

“It is essential to communicate to the world that the situation is more than under control, that we are back to normal life,” stated Fatim-Zahra Ammor, Morocco’s tourism minister.

“In phrases of arrivals, we monitored bookings and cancellations and admittedly we did fairly effectively. Another great point is that vacationers who have been in Morocco on the time began sharing their testimonies about the true scenario on social media and that basically helped us so much to convey what was actually taking place in Marrakech.”

origin 1Fatim-Zahra Ammor, Minister of Tourism of MoroccoRockedBuzz through Euronews

To date, Morocco has welcomed a complete of 11.1 million vacationers in 2023, exceeding the figures for the total yr of 2022

Moroccan authorities see the elevated variety of guests as a present of confidence and an indication of approval for the rapid response to the earthquake.

It’s busy, it’s full of life, it smells good, I really like this place

“We believe the future is bright for tourism in Morocco. We have a strong vision which is to double the number of tourists to Morocco by 2030, which amounts to approximately 26 million visitors. We are reorganizing our offer around the experiences that the traveler can have [enjoy the] beach and sun, ocean waves or culture or gastronomy. So the offering is built around experiences rather than destinations,” Fatim-Zahra Ammor informed Focus.

The annual assembly has given a big increase to Marrakech’s hospitality sector. Aside from its grand inns, town has earned a status for its Riads.

origin 1An instance of Riad, Marrakech, MoroccoRockedBuzz through Euronews

These multi-story homes revolve round an open-air courtyard with a fountain and belonged to the wealthiest residents and retailers. Many have now changed into boutique inns.

“These days, this week, now we have obtained many vacationers who’ve come for this convention which provides mobility for the progress of our financial system”, revealed Wadia Bejouj, supervisor of a lodge in Marrakech.

“There are many events Morocco will organize in the future and I am sure it will bring more hotels capable of hosting all events, especially the 2030 World Cup.”

The nation goals to double the variety of vacationers by 2030, when it arrives co-hosts the FIFA World Cup, along with Spain and Portugal.

Climate change can be a significant concern and is on the forefront of Morocco’s new plans that may form the way forward for the tourism trade for many years to come back.

In the Souks – or markets – of Marrakech, tons of of vacationers will be seen taking within the fabulous sights, sounds and smells.

“My mother said it was the most beautiful country she had ever visited. So of course I had to come and see for myself too,” stated vacationer Anne Sars.

“It’s stunning. I’ve solely been right here for a day. We landed in Fes and instantly went to Casablanca to an attractive restaurant with stomach dancers and reside music. Then we got here straight right here the following day. It’s full, it’s full of life, it smells effectively, I like this place, it’s actually cool!”

origin 1The Souks – or markets – of Marrakech are stuffed with the sights, sounds and smells of MoroccoRockedBuzz through Euronews

“The people are so friendly. From the moment we arrived here, we had help, explaining everything. The food was delicious. The whole culture is so different from the European lifestyle but so fascinating, so fun, so far so good,” stated fellow vacationer Christina Spann.

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