GVH got involved in Dreher’s beers, and the palette was immediately narrowed

By RockedBuzz 2 Min Read

At the starting of 2022, the Economic Competition Authority initiated 5 proceedings at the identical time in the case of commerce rules identified in the media solely as the “beer regulation”. The goal of the regulation, which might be in impact from July 2021, is to develop the vary of eating places, which might have been achieved by decreasing the exclusivity contracts that had been beforehand typical in the sector. The competitors authority closed three of the 5 investigations thus far, towards two quick meals chains, KFC and Burger King. Thirdly, the GVH reached comparable outcomes when investigating Heineken, that the beer producer violated the guidelines.

Now the competitors workplace has analyzed the relationship between Dreher and a restaurant in the middle of Budapest, and they’ve come to the conclusion that the firm violated the rule.

The firm is alleged to have inspired the restaurant to buy its beer inventory nearly solely from it. This hindered the alternatives of different brewers.

As a results of the process, the GVH additionally fined Dreher 12 million forints, in addition to obliging the producer to develop an acceptable program. The quantity of the superb is way decrease than the penalty decided in the case of Heineken, as Dreher has not been thought-about a repeat offender in the case thus far.

Cover picture supply: Getty Images

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