Goodbye YouTube Originals: He wanted to beat Netflix – RB

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Goodbye YouTube Originals: he wanted to beat Netflix – RB

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Goodbye YouTube Originals: wanted to beat Netflix – RB

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Goodbye YouTube Originals: wanted to beat Netflix – RB


YouTube Originals was Google’s attempt to respond to Netflix and Amazon Prime Video, but its story wasn’t successful at all: it’s officially closed

20 January 2022

In the 2016 Netflix was a novelty in Italy and, despite the advantage in the US, many companies believed it was possible to undermine the market. Among these was Google: the Mountain View company, which had bought YouTube in 2006, believed it being able to enter as a protagonist in the world of video streaming with a special program : YouTube Originals .

YouTube Originals’ goal was, as the name suggests, to create and host unedited content and of a longer format than traditional videos. Google’s first step was to bring together (or at least try to bring together) all the creators of YouTube’s most famous content and to get them into the Originals program , so as to build a wide, varied and low-cost showcase of proposals. Later YouTube Originals began hosting more complex and larger budget content such as Cobra Kai , the sequel series to the unforgettable Karate Kid . Unfortunately, despite the best efforts, YouTube Originals never managed to take off and today Google has made the definitive choice, long overdue: YouTube Originals closes forever.

YouTube Originals closes, announcement

The announcement of the closure of YouTube Originals was released by Robert Kyncl , the Chief Business Officer of YouTube, via Twitter. Kyncl summarizes the successes achieved by YouTube in supporting content creators in recent years, recognizing YouTube Originals as the first step towards them. Kyncl also announces that Susanne Daniels , current director of production of original YouTube content, will leave the company on March 1st.

Despite the closure of the YouTube Originals program, neither YouTube nor Google want to cut current funding for creatives and original content such as Black Voices , YouTube Kids and the most famous youtubers.

Where to see Cobra Kai

After the first two seasons on YouTube, Cobra Kai was purchased right from rival Netflix. The series has reached its fourth season and is among the most loved by critics and audiences. A result achieved also thanks to the excellent acting performances of Ralph Macchio and William Zabka, who reprized the youth roles of Daniel LaRusso and Johnny Lawrence.

YouTube Originals closes, YouTube Premium remains

Net of the closure of YouTube Originals, Google will keep the program open YouTube Premium . YouTube Premium is a paid streaming service available only in select countries, including Italy, and provides programming comparable to services such as Netflix and Amazon Prime.

Subscribing to YouTube Premium allows you not only to watch some movies and series freely, but also to delete ads on the different versions of the platform (desktop, mobile, app), of download the videos on their devices and also to listen to YouTube Music Premium (a kind of Spotify based for video).

Many Italian users discovered the existence of YouTube Premium through an annoying and invasive pop-up message, which invited them to sign up for a month with a free trial.

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