From short videos to long books: the reverse TikTok parable

By RockedBuzz 2 Min Read
From short videos to long books: the reverse TikTok parable

Antonio Lepore

Antonio Lepore of 04 July 2023, 1:40 pm

BookTok, TikTok’s community of readers, is becoming quite important for publishing houses. In fact, Novel videos posted on the platform are helping the publishing market recover: just think that, between 2021 and 2022, these contents helped to increase the sales of some authors by 60% on an annual basis. In this regard, it would appear that the property of TikTok, Byte Danceis considering using this factor to support its own publishing house 8th Note Press (recently launched).

Specifically, according to the New York TimesByteDance has filed a trademark for “8th Note Press” in April 2023, describing the entrepreneurial initiative not only as a publisher, but as an ecosystem where people will be able to search, buy, read, review and discuss books. Also, it would appear that ByteDance hired former Penguin Random House editor Katherine Pelzwho will cover the role of acquisitions editor-in-chief of the new publishing house.

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Among other things, the managers of 8th Note Press are already contacting various authors, however proposing low offers.

For example, the best-selling romance author Tricia O’Malley told the Times that 8th Note would offer to buy two of her novels with an upfront payment of $3,500 per volume, a figure that the author considered not sufficient. O’Malley herself added that the new publishing house would be looking for fantasy and sentimental novels, both already published and unpublished.

Finally, 8th Note Press, in addition to proposing royalties and marketing plans, would aim at concentrate their efforts above all in the field of digital publishingwith the sale of volumes that will take place through an online shop on TikTok.


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