Even TikTok becomes paid: subscriptions are coming – RB

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TikTok also becomes paid: subscriptions are coming – RB

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TikTok also becomes paid: in season tickets arrive – RB

TikTok also becomes paid: subscriptions are coming – RB We have explained the details of the news, step by step, below. Even TikTok becomes paid: subscriptions are coming – RB Keep reading our news. Here are all the details on the subject.

TikTok also becomes paid: subscriptions are coming – RB


The Chinese short video social network tries to find the right form of content monetization, also to reward creators with millions and millions of followers

21 January 2022

TikTok is the social network to beat in the 2022: the Chinese platform has been very successful since 2020, and in 2021 became one of the main social networks in the world . Now ByteDance , the Chinese company that owns TikTok, would be on the point of converting success into cash, introducing a system of subscriptions and subscriptions, also in order to remunerate the increasingly numerous influencers present on the platform .

TikTok is now a consolidated platform all over the world, it is the favorite social network of teenagers and children, and for this ByteDance announced at The Information that “is testing the idea of ​​allowing its creators to charge subscriptions for their content.” A statement that seems to bring the social network to another online platform: Twitch . Twitch is a popular streaming platform, specializing in live video games and competitive tournaments, which is based on a system of subscribing users to the strongest content creators. Twitch is owned by Amazon, which allows Prime subscribers to end up part of their subscription to creators. On TikTok, on the other hand, a form of monetization of content will be found different.

Subscriptions on TikTok: how they will be

Although the statement on The Information immediately raised the interest of the specialized press, the spokespersons of TikTok – joined by 9to5Mac – did not want to release further information. Subscription to a paid plan could affect the algorithm which manages the section # PerTe : by paying it would be possible to choose which profiles or contents to give more relevance, while the creators and company profiles could promote their content with sponsorships .

We remind you that the algorithm of the section # PerTe is the system with which TikTok determines the appearance of their home page based on the information present on the users’ profile and their interactions with videos and other subscribers. Similar algorithms are present on all social networks and for all profiles.

TikTok: the social “copy” for the first time

It is important to note that the introduction of a subscription would be the first time that TikTok takes up a characteristic of other social networks . So far the ByteDance social network has been a reference point for the competition: both Instagram that YouTube , over time, you are ” inspired “to peculiar aspects of TikTok. Just in the last hours i Instagram reels have been reworked to work identically to Remix by TikTok .

The introduction of a subscription could be a way of not losing the user and the advantage acquired by TikTok. The system of paid subscription to a particular profile, in this case, closely recalls the Twitch subscription mechanism.

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