German sports retailer Adidas plans to continue selling shares of its “Yeezy” range it launched with controversial rapper Kanye West even after it splits from him, and will donate the proceeds to charity, the company says.
A “significant amount” will be donated to organizations working against discrimination and hatred, including racism and anti-Semitism, Adidas announced on Friday at its Bavarian headquarters in Herzogenaurach.
The sale of the first “Yeezy” products will begin in May. It’s not yet clear whether there will be more “Yeezy” items on the market.
