According to Russo, we live in a world where an entire generation has access to artificial intelligence and is not afraid to use it. According to him, storytelling can be changed with the help of technology, and the time of continuously evolving stories may come. According to Russo, in the future it will be enough to issue a command to the artificial intelligence embedded in the streaming platform. For example this:
Hey, I want a movie starring my photorealistic avatar and Marilyn Monroe’s photorealistic avatar. I want it to be a romantic comedy because I’ve had a rough day!
The director also said that he thinks modern TVs will soon have enough processing power to display anything in real time.
Russo knows the opportunities created by AI quite well, but he can also be aware of the risks, as he has also served on the board of directors of several AI-focused companies. According to him, in “those who develop AI to protect against AI”. The director considers the spread of AI to be inevitable and believes that we must learn to use it whether we like it or not. We can be sure of one thing: whoever does it with malicious intent is already one step ahead of us.
The director finally discussed the “democratization of storytelling” in the interview. According to him, with the development of technology, soon anyone will be able to easily implement their ideas and create their own movies or games in seconds.
Digital Transformation 2023
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